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James Seral

Why Viral Trends Aren’t Your Signal

Why Viral Trends Aren’t Your Signal

In a world obsessed with going viral and gaming the algorithms, it’s easy to confuse visibility with traction, and noise with signal. But here’s the hard truth: Just because something is trending doesn’t mean it’s worth your attention (or your audience’s). Chasing every viral wave
10 Jul 2025 3 min read
web3 - What Is It and Why Should Marketers Care?

web3 - What Is It and Why Should Marketers Care?

The Internet has come a long way since its inception. From browsing directories on Yahoo in web1 to Google, Facebook, and Twitter, letting you input your searches, whereabouts, opinions, etc., the only thing constant about the Internet is that it is constantly changing (for better and for worse). The critical
14 Mar 2023 2 min read
The Future of Audio
audio

The Future of Audio

I wrote this for the Group Chat Newsletter - check the original post here. As a fellow Kathy and avid listener of Group Chat, I, too was enamored with the creation and adoption of Clubhouse during the pandemic. The app was full of serendipity, new ideas and people, and any
04 May 2021 3 min read

Here's to the crazy ones

24 May 2013 3 min read
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